Why Physician Search Matters for your Hospital

Over the past decade, hospitals have doubled the amount they spend on marketing and communications. A massive population of aging baby-boomers along with a significant healthcare reform designed to create millions of newly insured patients, has fueled much of this growth. In 2009, hospital marketing budgets ranged from an average of $1.3 million for independent hospitals to $5.8 million for…

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  • Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

    A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. One of our local health system seems to understand this, because they recently sent me a welcome package in the mail.  I’m not one…

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  • New Partnership Helps Health Systems Create Effective Online Patient Communities

    CHAPEL HILL, NC - September 30, 2014 - A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities. CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the…

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  • Your Physicians Really ARE Like Rock Stars!

      While working on a white paper about hospital and physician marketing, this analogy popped into my head. Now, I’m not trying to play to anyone’s ego here, but this comparison really does lend some insight to positioning your facility in a competitive market. Especially when it comes to searching for a physician. As a resident of Raleigh, North Carolina, there…

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  • How Online Communities Are Transforming Patient Communication

    Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication…

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  • Filming Patient Stories

    Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…

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  • Jennings Principal to Judge 2014 Web Health Awards

    CHAPEL HILL, NC - May 7, 2014 - Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been chosen for the fourth year in a row to judge the Web Health Awards. The 2014 Web Health Awards recognize high-quality digital health resources for consumers and health professionals. Dunlop joins a panel of health technology professionals judging entries…

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  • Jennings President to Moderate Panel on Connecting with Patients Online

    CHAPEL HILL, NC - April 30, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and consumer engagement agency, will present at the New England Society for Healthcare Communications (NESHCo)'s Spring Conference. This year's conference will be held in Groton, Connecticut from Wednesday, May 14 to Friday, May 16. Dunlop will moderate the "Connected Patient Panel: Exploring…

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  • Jennings Welcomes New Senior Art Director

    CHAPEL HILL, NC - October 18, 2013 - Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Rob Frasketi to the position of senior art director. With more than 15 years of experience in the advertising industry, Frasketi will lend his expertise in the development of print and digital campaigns for several of the agency’s…

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