Breakthrough Innovation in Surgical Robotics!

By: Dan Dunlop Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking…

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  • Community Building Versus Narcissism in Healthcare Marketing

    The marketing generated by healthcare organizations can be extremely narcissistic. Our ads, brochures, websites, and billboards all scream, “Look at us,” or, “We’re Number One.” We talk about our world-class physicians, leading-edge technology, advanced services, and amazing medicine. Even on social media platforms, we have continued pushing content about our organizations. We treat these channels as new opportunities for content…

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