Patients

Jennings Earns HIPAA-Compliance Certification, Provides Protection and Security of Patient Private Health Information

  The HIPAA Privacy Rule establishes national standards to protect individuals' medical records and personal health information. All healthcare organizations are required by law to adhere to those national standards, yet many unknowingly put themselves at risk by placing their patients' health information in the hands of untrained, non-compliant vendors: videographers, photographers, copywriters, advertising agencies, and marketing firms. Jennings is…

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    • Healthcare Marketing Through Video Production

    Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…

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    • Suing Your Critics Is Not the Answer

    Over the past few months, I have read an increasing number of articles describing a new trend in which businesses sue customers for posting negative online reviews. Whether the plaintiffs are hoping to win damages or simply silence their critics, it seems to me that these businesses have a gross misunderstanding about the value of customer reviews (and the importance…

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    • Reference pricing examined

    Last week the National Institute for Health Care Reform released a research brief, “Reference Pricing: A Small Piece of Health Care Price and Quality Puzzle”.   In the report, the NIHCR reported that reference pricing (or more commonly capping) does offer some “modest” savings among shoppable procedures. The study looked at the California Public Employees’ Retirement System (CaliPERS) efforts to limit…

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    • Are you beyond pink power?

      What have all these pink power products and promotions done for those folks living with and at risk of breast cancer? Years ago, the awareness efforts were about empowering women to make educated health choices while providing them with accurate information. The higher goal was to find a cure for breast cancer, reduce incidence and save lives. But now…

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    • The Connected Patient: Information as Currency in Online Communities

    Today’s patients are more aware and engaged than ever with their own health. And it goes beyond just looking up symptoms on WebMD. This new “connected patient” is increasingly turning to listservs, Facebook groups, Twitter chats, and other communities to find support, end isolation and meet an information void not being filled by static hospital websites. In his article, The…

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    • Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

    A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. One of our local health system seems to understand this, because they recently sent me a welcome package in the mail.  I’m not one…

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    • New Partnership Helps Health Systems Create Effective Online Patient Communities

    CHAPEL HILL, NC - September 30, 2014 - A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities. CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the…

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    • Is it a “senior moment” or something more serious, like dementia?

    For those of us baby boomers that are beginning to wonder if our forgetfulness could be a sign of a bigger problem, take this to heart from a Harvard Health Publications article titled "Is It Forgetfulness or Dementia? “ A certain increase in forgetfulness seems to be a normal byproduct of aging and is perhaps a result of changes in…

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    • How Online Communities Are Transforming Patient Communication

    Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication…

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