Filming Patient Stories

Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…

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  • NESHCo 2014 ePatient Panel

    Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.

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  • “I’m just a believer that things will get better”

    https://www.youtube.com/watch?v=v4Zp8iFBh5M

    I think the battle for marketshare among healthcare providers has led to more acceptance and adoption of mainstream marketing tactics. The healthcare industry has lagged behind in its use of social media, but many healthcare systems, physician groups, pharmaceutical companies, etc. are hopping on the bandwagon. It’s fun to watch all the creative ways healthcare providers are promoting their service…

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  • Living Wills – And Dying – In La Crosse, Wisconsin

    Driving in to work this week, I was listening to WUNC (our NPR affiliate) and I heard a very interesting story. It’s all about how a pioneering living will program called Respecting Choices is leading the way in the entire country when it comes to end-of-life planning. The program costs Gunderson Lutheran Hospital millions of dollars a year – money…

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  • How Do You Describe Patient Engagement?

    These days, the topic of patient engagement comes up quite often in the healthcare industry. We know that creating a positive relationship and open dialogue between patient and practitioner will improve care, but how do we get there? Head over to Dan's blog to check out this video from a 15-year-old who manages to to nail the essence of patient engagement and…

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  • Smile, You’re on Camera – The Truman Show Delusion

    I’ve always been really interested in reading about accounts of bizarre mental illnesses and amazing mental abilities like the ones Oliver Sacks writes about in books such as “The Man Who Mistook His Wife For A Hat,” “The Mind’s Eye.” I just read a fascinating story in the Sept. 16th New Yorker Magazine called “Unreality Star” about a young man…

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  • New Healthcare Models, Partnerships Abound

    It’s fascinating to watch all the changes taking place in healthcare as states grapple with President Obama’s Affordable Care Act. New healthcare delivery models and seemingly odd partnerships pop up every day. Care coordinators are going into homes to help manage the health of a patient. Parents are taking their children to a drugstore chain for a strep diagnosis because…

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  • Health Systems Connecting with Neighbors

    In the not too distant future, health systems will move from fee-for-service reimbursement systems to a “population-based” approach. It’s just a fancy way of saying, health systems will soon be trying to keep their potential patients healthy instead of just treating them when they’re sick. And they’ll be compensated for doing just that. It’s interesting to see and hear what…

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