Physicians are slowly but surely adopting digital media. How can your physician relations team use digital technologies and platforms to “connect” your faculty and medical staff with community physicians?
With the rise of the “social physician,” a successful physician relations program should integrate a number of disciplines, including marketing and digital services – a perspective that many healthcare organizations have yet to recognize or embrace. The fact is, physicians AND patients use and consume communication differently than they did just a few years ago. Many, if not most, have…
Well-produced, online videos allow patients and referring physicians to “meet” your doctors on a much more human and emotional level when compared to the traditional physician finder. In fact, well-respected healthcare organizations such as Meriter Health Services in Madison, WI, Signature Healthcare in Brockton, MA, and Mount Sinai Medical Center in New York, NY have already begun using high-quality physician…
Signature Healthcare in Brockton, MA launched a campaign in 2012 that addressed several issues, including physician retention and recruitment. The integrated campaign consisted primarily of physician videos, hosted on a custom-build website, and was supplemented by print ads and in-practice materials. “Our goal was to feature each doctor as a confident, genuine, unique professional,” says Dan Dunlop, principal at Jennings.…
When Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center formed a pediatric partnership, they faced the challenge of asking area physicians to change long-standing referral patterns. Find out how the research was done, and see the integrated, creative outcome of the detailed strategic planning process.
When Signature Healthcare launched their bariatric surgery service in collaboration with Boston’s Tufts Medical Center, they took a different route – a beautifully illustrated campaign showcasing a forward-thinking attitude. The eye-catching illustration style also carried over into an OB/GYN campaign. Check out the work and read about the reaction to the campaign by downloading the article below.
With the emergence of new digital platforms, marketing to and engaging with physicians is a more exciting opportunity than ever for healthcare organizations. Traditional communications tactics must be supplemented with social networks and new media platforms to build truly effective physician marketing programs. Find out more by downloading the article below.
For the most part, healthcare organizations do a less than stellar job of marketing to referring physicians. There is huge room for improvement – and opportunity. How can you lead your organization in launching successful physician marketing efforts? What do you need in your toolkit? Learn valuable insights by downloading the article below.