Press Ganey, NRC, HealthStream, PRC, Avatar. If you are part of a hospital, health system, or medical practice, there is a very good chance that one of these names rings a very distinct bell. In fact, I’m sure you have heard conversations that begin something like “We just got our (insert previously mentioned company name here) scores and we are…
Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space. A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. Another 44% of patients are researching their…
Over the past decade, hospitals have doubled the amount they spend on marketing and communications. A massive population of aging baby-boomers along with a significant healthcare reform designed to create millions of newly insured patients, has fueled much of this growth. In 2009, hospital marketing budgets ranged from an average of $1.3 million for independent hospitals to $5.8 million for…
While working on a white paper about hospital and physician marketing, this analogy popped into my head. Now, I’m not trying to play to anyone’s ego here, but this comparison really does lend some insight to positioning your facility in a competitive market. Especially when it comes to searching for a physician. As a resident of Raleigh, North Carolina, there…