It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people. And some are just not comfortable in that environment. We spoke with Dan Dunlop, principal of Jennings Healthcare Marketing in Chapel Hill, North Carolina, who has conducted more than…
Jennings' healthcare clients combined to win a total of 17 national Videographer Awards for TV and Video Production in the 2017 competition. The Videographer Awards is one of the oldest and most respected awards programs in the industry. This year’s winners included Lawrence General Hospital, Emerson Hospital, Vidant Health, Adventist Health Portland, and Lahey Health. Jennings’ clients won nine different…
By: Jason Stepanek, Web Content and Video Manager Drones are everywhere now and used on all types of video productions. Just a few years ago you had to rent a helicopter with a very expensive camera attached to it to get the same shots now achieved by drones. Drones provide a unique angle and make a great addition to any video…
Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…
Over the past few months, my blog posts have focused on the many benefits of embracing Healthcare Transparency within your hospital, health system, or physician practice. In a previous article, Healthcare Transparency Can Be a Marketing Game-Changer, I explored the idea of implementing a healthcare transparency program and how doing so could have a positive impact on several areas of your organization.…
Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space. A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. Another 44% of patients are researching their…
