Join Dan Dunlop For An Amazing Social Media Workshop: July 27, 2016

On July 27, 2016, one of our principals, Dan Dunlop, will be participating in what promises to be a terrific social media workshop in Lebanon, New Hampshire - "Social Media for Branding and Crisis Communication." The workshop is being sponsored by Dartmouth-Hitchcock, PRSA Yankee Chapter, the New England Society for Healthcare Communications (NESHCo) and the New Hampshire Hospital Association (NHHA).…

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  • Launching a New Campaign? Don’t Forget Social Media.

    Launching A New Campaign? Don’t Forget Social Media.

    It’s no small undertaking to launch a new marketing campaign. We invest a ton of time, research, and funding to develop and package messaging that will resonate with patients. We carefully select the best channels to reach our target audiences. We adapt our ideas to fit radio, television, print, outdoor, and digital platforms. However, I notice that healthcare organizations often forget about…

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  • 5 Social Media Trends For Healthcare Marketers in 2016

    5 Social Media Trends For Healthcare Marketers In 2016

    The world of social media changes quickly, with dozens of new platforms arriving each year and most marketers scrambling to stay on top of new features and innovations. If history is any indication, 2016 will be no different and will play host to a variety of new trends and changes in the social scene. Here are 5 social media marketing…

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  • 7 Ways to Repurpose Your Marketing Materials for Social Media

      It’s hard to believe, but many hospitals still have not fully embraced social media. While most organizations have at least established a presence, many fail to keep their platforms up-to-date with new information and engage with their audiences. (I can’t tell you how many Twitter accounts or Facebook pages I have seen that haven’t posted new content in months.)…

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  • Suing Your Critics Is Not the Answer

    Over the past few months, I have read an increasing number of articles describing a new trend in which businesses sue customers for posting negative online reviews. Whether the plaintiffs are hoping to win damages or simply silence their critics, it seems to me that these businesses have a gross misunderstanding about the value of customer reviews (and the importance…

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  • How to Manage Negative Posts on Your Social Media Channels

    As healthcare or hospital marketers, we use social media in a variety of ways, such as promoting the services a hospital offers, highlighting its use of advanced technologies, supporting or praising staff, creating social engagement and touting accolades or accreditations. Social media platforms are powerful communications tools, and they have become essential elements within hospital marketing campaigns and daily operations.  They…

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  • Using Social Media to Raise Skin Cancer Awareness in Young Women

    This week is National Women’s Health Week; this month also happens to be National Skin Cancer Awareness Month. To be honest, this time last year I had no idea that either of these events existed. I was happily readying myself for a week at the beach with friends and anxious to start laying out and establishing the foundation for my…

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  • Resolve to Evolve Your Marketing Content For 2015

    Content! It's everywhere and it can be overwhelming. As we start the new year, let's resolve to evolve our marketing content by cutting through the clutter and better engaging our audiences.   How? Let's take the ever-popular New Year's Resolution that occurs right before or just after the magical stroke of midnight for our inspiration! Shorten It Up Losing weight is always a very popular resolution, so…

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