The Connected Patient: Information as Currency in Online Communities

Today’s patients are more aware and engaged than ever with their own health. And it goes beyond just looking up symptoms on WebMD. This new “connected patient” is increasingly turning to listservs, Facebook groups, Twitter chats, and other communities to find support, end isolation and meet an information void not being filled by static hospital websites. In his article, The…

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  • ALS Ice Bucket Challenge

    Have you noticed an influx of videos showing your friends dumping buckets of ice water over their heads? No, your friends haven’t lost their minds – they’re participating  in the Ice Bucket Challenge, a national effort to raise awareness and funding for Amyotrophic lateral sclerosis, often referred to as ALS or "Lou Gehrig's Disease.” The Ice Bucket Challenge was started…

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  • NESHCo 2014 ePatient Panel

    Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.

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  • Health 2.0

    Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:  

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  • Men are From Mars, Women are From Facebook

    Before you create social media content, it’s important to know who your audience is and how they use social media. If you want your audience to fully engage with your content, you need to know which content piques their interest and how they prefer to view it. Perhaps unsurprisingly, men and women use social media differently. Head over to Dan’s…

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  • Apps: The Black Bag of New Tools for Physicians

    I counted the apps on my iPhone today. I have about 113, including all the ones my kids have downloaded without asking me. They’re everywhere. Weather apps. Dieting apps. Sports apps. Travel apps. It’s a bit overwhelming. But apps are also helping a new generation of clinicians and nurses improve patient care. And they’re creating a generational divide between these…

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  • Sharing Our Social Media Information with Physicians

    Every Tuesday at 8:30pm, I participate in the Healthcare Leadership (#HCLDR) Twitter chat. As someone still early in my healthcare communications career, I have found the chat to be educational and eye-opening. I appreciate the opportunity to discuss issues facing the healthcare industry with professionals who offer different perspectives than I face every day, such as patient advocates, health IT…

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  • Aristotle and Social Media: What Can We Learn About Content?

    I recently read a fascinating article in The New Yorker called “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You.” It raises a great question: “What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a…

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  • Do You Know What Content Your Community is Looking For?

    Do you monitor your website and social media sites to track which content is most popular with your users? If not, how would you know which content your patients find most useful? How do you know what kind of content you should produce in the future? It’s common for hospitals to use their social media channels to share health information.…

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