Patients Organizing via Social Media

As I mentioned in a prior post, one highlight of the Mayo Ragan Health Care Social Media Summit was definitely the patient panel. The panel was titled "The power of the e-patient." Katherine Leon and Laura Haywood-Cory spoke powerfully about their experiences as survivors of spontaneous coronary artery dissections (SCAD), and their efforts to network with and organize other women…

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  • How much of the marketing budget should healthcare organizations spend on social media?

    How much money should hospitals and other healthcare organizations invest in social media? As with any other media platform, it’s a matter of sound strategic planning and applying the right mix of tools to accomplish your marketing goals. Find out more about how you can leverage social media to engage your audiences.  

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  • Marketing to the Social Physician

    With the emergence of new digital platforms, marketing to and engaging with physicians is a more exciting opportunity than ever for healthcare organizations. Traditional communications tactics must be supplemented with social networks and new media platforms to build truly effective physician marketing programs. Find out more by downloading the article below.  

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  • Mommy Blogger on the Rise

    I've written posts in the past about mommy bloggers in healthcare (Check out http://tinyurl.com/2u46cz8 and http://tinyurl.com/2vmou2e). With the rise of social media, blogging has become a popular form of self-expression. American mothers have taken to the blogosphere in huge numbers. A new report from eMarketer says the number of mommy bloggers is expected to increase from 3.7 million last year…

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  • Mommy Blogs: Strengthening the Marketer’s Tool Kit

    Real women, writing about real life as moms. The mommy blog has become one of the most influential social media phenomenons in recent memory. And it can be a powerful weapon in your healthcare marketing toolkit. How do you get it started – and leverage it to build brand affinity and increase followers? Read a case history and learn how…

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  • Developing a Social Media Marketing Plan

    Is it time to move your hospital or healthcare organization into the world of social media? Which platforms and social media tools should you consider? Do your goals align with the culture of your organization? What is appropriate content? And the biggest question – how do you get started developing a social media marketing plan for your hospital? Learn those…

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