The Three R’s of Using Internal Communications to Create a Culture of Change in a Health Care Organization: Repetition, Refreshment, and Recognition

screen-shot-2020-06-04-at-3-17-33-pmIn a hospital setting, changing employee routines and behaviors can save lives — but the change may call for altering the entire institutional culture. A memo to staff likely won’t work. What will?

Signature Healthcare discovered some of the answers, involving an internal advertising campaign that began in 2015 and is still running. Today, Signature Healthcare is considered to be one of the safest hospitals in America.

Download The PDF


Hi. We’re Jennings. We’re in Durham, North Carolina and we live and breathe healthcare marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Jennings e-newsletter
Curated news and information in healthcare marketing