Video Post: Marketing Must Participate In Patient Safety Solutions

Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions.

For the past several months, the Jennings team has been working with Signature Healthcare to develop a patient safety campaign that promotes their Culture of Safety. Learn more about the campaign here.